Company brief

WILDREAM was established as a subsidiary of Laiyang Shihong Artware Co. and has been engaged in the design and production of plush toys from more than 20 years. We provide customers with adorable stuffed farm animals, stuffed wild animals, sea life plush toys, plush teddy bears, and even custom designs.

Twenty years ago, WILDREAM was just a small manual workshop producing toys for children with only 30 sewing machines. At the time, nearly all well-known brands around the world ordered toys from Korean and Taiwanese companies. Due to cost advantages, many Korean toy companies began setting up factories in China, including Gund Toy, Russ Toy, Berrie Toy, Nici Toy, and so on.

In these circumstances, WILDREAM had an opportunity to learn from managing experience and design skills as well as develop our own design styles. From there WILDREAM began analyzing the traditional market of plush toys and introduced new fabrics with various colors, shapes, and styles.

Considering that the production of plush toys is a labor-intensive industry with high labor costs, WILDREAM brought in a number of semi-automatic and fully-automated equipment to maximize efficiency and minimize costs.

For example, WILDREAM replaces the traditional method of cutting with a high speed laser cutting machine, which can be operated by two people, greatly decreasing labor costs. What’s more, the laser cutting makes sure the fabric will not distort by heating and the plush toys produced this way will not shed.

When it comes to wrapping, WILDREAM utilizes a fully automatic sealing machine. With these machines, the whole production process becomes more efficient and reliable.

WILDREAM also tries to improve upon existing technology in other processes to optimize efficiency and quality. This allows for greater output, lower costs, and higher quality toys.

With growing experience with design, raw materials and production techniques, WILDREAM has been developing rapidly over the past several years. We have become one of the most successful toy companies in Qingdao, China. Our toys have been exported to European countries, America, Russia and other regions of the world.

Providing toy retailers worldwide with high quality products and making our toys a reliable companion for children are the permanent missions and goals of our company.